Jacob Christensen

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Aug 21

Microsoft’s hiring of a celebrity who peaked back in the 1990s is a perfect metaphor for a two of their biggest problems:

* They’re hamstrung by the need to maintain backward compatibility with 1990s applications (Raymond Chen’s blog has the best stories about these issues).
* They’re still using their 1990s approach to marketing: throwing a lot of money around.

Joey deVilla considers Microsoft’s new choice of spokesperson.